Samsung is warning customers about discussing personal information in front of their smart television set.
The warning applies to TV viewers who control their Samsung Smart TV using its voice activation feature.
Such TV sets “listen” to some of what is said in front of them and may share details they hear with Samsung or third parties, it said.
Privacy campaigners said the technology smacked of the telescreens, in George Orwell’s 1984, which spied on citizens.
The warning came to light via a story in online news magazine the Daily Beast which published an excerpt of a section of Samsung’s privacy policy for its net-connected Smart TV sets.
The policy explains that the TV set will be listening to people in the same room to try to spot when commands or queries are issued via the remote. It goes on to say: “If your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party.”